Omega 14, Inc.
Omega 14, Inc is a minority owned North Carolina based corporation with offices in Atlanta, GA and Mobile, AL. The firm specializes in the production of concerts, music festivals and special events, including Funk Fest Concerts, the PowerFest, the A-Town Music Fest, the Magic City Classic Music Festival, Mardi Gras Madness and many others that draw audiences of more than 50,000 consumers annually.
Since its inception, the firm has worked collaboratively with municipalities in Georgia, Alabama, Florida, North Carolina and the Dominican Republic to produce quality programming for consumers and also serves as a production partner and talent booker for corporate and university partners, which have included PepsiCo, Jack & Jill of America, Alabama State University, Florida A&M University, the Mobile Mardi Gras Association and many others.
Since its inception, the firm has worked collaboratively with municipalities in Georgia, Alabama, Florida, North Carolina and the Dominican Republic to produce quality programming for consumers and also serves as a production partner and talent booker for corporate and university partners, which have included PepsiCo, Jack & Jill of America, Alabama State University, Florida A&M University, the Mobile Mardi Gras Association and many others.
Services
Variety Entertainment has worked with HBCUs to produce concerts on multiple occasions and understands the unique nuisances of curating a production that engages the student body, community and alumni. The organization has produced events at Florida A&M previously and the company’s CEO is a proud Rattler. Variety can provide the following services to support the execution of the Homecoming Concert:
- Production Logistics & Management
- Developing & managing the overall production budget
- Booking talent and negotiating rates
- Establishing the production schedule and run of show and securing vendors for all components
- Managing all aspects of production, which include sound/lighting, stage management, etc.
- Managing the fulfillment of all talent production & hospitality riders
- Managing all logistics involving talent participation, which may include: travel arrangements, sound check, media appearances, etc.
- Facilitating and serving as the liaison for communication with the venue regarding production and talent logistics
- Booking additional talent, hosts and DJs (as requested)
- Marketing & Promotions
- Executing media buys (radio, TV, paid social, etc.) on behalf of the University
- Developing event flyers and collateral for social media, campus and community promotions
- Engaging talent and social media influencers in a social media campaign
- Identifying and engaging promotional partners based on the agreed upon budget.
- Fee Structure: Talent, logistics and promotional budget will be provided by the University. An agency fee of 15% of the total budget will be paid to Variety Entertainment for production, promotion and talent booking services.
- Bar Concession management and Vendor services.
FAQs
Omega 14 Inc. offers strategic direction for the successful execution of events, including creating comprehensive concert and festival action plans, and advising about reliable vendors and service providers.
Omega 14 Inc. creates safety plans with specific protocols for COVID-19 to ensure the safety and well-being of all attendees.
Omega 14 Inc. maintains a robust database of contacts to access celebrity talent for performances, appearances, and special events. They assist clients with identifying the appropriate talent for events and negotiate contract terms and fees.
Omega 14 Inc. executes media buys (radio, TV, paid social, etc.), develops event flyers and collateral for social media, campus, and community promotions, engages talent and social media influencers in a social media campaign, and identifies and engages promotional partners based on the agreed-upon budget.
Omega 14 Inc. has worked with HBCUs multiple times, providing them with an understanding of the unique nuances involved in curating a production that engages the student body, community, and alumni. This experience allows them to tailor their services accordingly.
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